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Marketing

MARKETING

 

 

PRINCIPLES OF MARKETING                                                  1 CREDIT   

Pre-requisite:  None

 

This offering provides the student with a basic foundation to further study in marketing education classes.  Major topics of study include an introduction to the following:  functions of business, ownership structures, marketing and retailing occupations, management functions, budgeting considerations, business operations, basic economic principles and concepts of free-enterprise and free-market economics that are fundamental to an understanding of marketing activities. 

 

 

RETAIL MARKETING                                                               1 CREDIT   

Pre-requisite:  None

 

This course includes skills necessary for general retail store operations and is a prerequisite to Advanced Marketing and Co-Op.  It is designed for students to develop skills in ordering, receiving, stocking, inventory and selling of merchandise.


 

ENTREPRENEURSHIP                                                             1 CREDIT   

Pre-requisite:  None

 

This course provides the opportunity to explore the rewards and risks of business ownership.  Emphasis is given to the characteristics of successful entrepreneurs, planning, organizing, and beginning a business, financing and managing the enterprise, franchising opportunities, sources of financing, necessary service relationships (banking, accounting, attorneys, etc.).

 

 

FINANCIAL SERVICES 1                                                                   1 CREDIT                    

Pre-requisite:  None

 

This course is an intensive study of economic and financial procedures and concepts.  It also involves a student financial center that provides application of banking and financial concepts.  The banking students develop and manage the financial center through a sponsoring bank whose employees work as consultants.

 

 

FINANCIAL SERVICES 2                                                                   1 CREDIT                    

Pre-requisite:  Financial Services 1

 

This course is a continuation of Financial Services 1 and is highly recommended for students pursuing a financial and banking career.  Students will continue to learn and practice financial activities associated with the operation of a band and other finance related institutions by participating in a work-based learning experience.

 

 

MARKETING BUSINESS MANAGEMENT                                  1 CREDIT   

Pre-requisite:  None

 

This course is a study of the three levels of management, vertical verses horizontal organization and the management functions.  Students will also identify successful management strategies and motivational techniques used by managers today.  Through the use of a simulation students will assume the role of a management trainee working in various departments of a company.

 

 

MARKETING CO-OP (1-4)                                                       1 CREDIT   

Pre-requisite:  3 Marketing credits and Instructor’s Approval

 

This course is designed for students to further develop job entry skills for the marketing industry.  This course is designed as a one-hour class of instruction; students selected for this course may work in a cooperative situation or a simulated experience.

 

 

 

 

Marketing

Career Pathways

2013-2014

Career Pathway

Required Courses

Elective Courses

Financial Services

Tests for Certifications:

KOSSA – Financial Services

Financial Services 1

Financial Services 2

Principles of Marketing

Retail Marketing

Entrepreneurship

Marketing/Business Management

Math for Business & Industry

Computer Applications

 

Retailing/Wholesaling

Tests for Certifications:

KOSSA – Retail Service & Marketing

Principles of Marketing

Retail Marketing

 

Entrepreneurship

Marketing/Business Management

Financial Services 1

Financial Services 2

Computer Applications

Business Law

 

 

 

Students are required to take all KOSSA & industry certification exams in which the student has met the minimum course requirements for that career pathway.

 

Students must take a minimum of 3 credits in a career pathway in order to take KOSSA and 4 credits to be a program completer. 

 

In order to be “Career Ready,” a student must pass a KOSSA and have one of the following: Gold or Silver Work Keys status, a 50 on the ASVAB, or be “College Ready” (ACT: English 18, Math 19, and Reading 20 or COMPASS: English 74, Math 36, and Reading 85).